by YannigRoth

What I learned from the book « Traction » and how it will transform my leadership

Over the summer, I picked up a book that had been sitting on my desk for a while: Traction: Get a Grip on Your Business by Gino Wickman. It wasn’t a random choice—it was a recommendation from Emmanuel, my mentor and coach for many years now.

As I’ve been building and expanding my company, Hirondo, I’ve often turned to Emmanuel to share my challenges. Challenges around people: how to attract the right talent, how to inspire others to join the journey, and how to scale the business without losing its soul. In one of our conversations, Emmanuel simply said: “You should read this book. It might help you see things more clearly.”

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by YannigRoth

Hirondo Launches the World’s First AI-Powered Freelance Marketing Agent

Hirondo today announces the launch of Hirondo Agents, a groundbreaking autonomous AI-powered marketing freelancer designed to deliver expert-level marketing strategy and execution on demand — 24/7, for a flat daily rate of €500.

Marketed as the first truly autonomous freelance marketer, Hirondo Agents operate without human supervision, integrating instantly into existing workspaces (Slack, Notion, ClickUp, Google Workspace, etc.), and delivering across the full marketing stack: strategy, branding, content, growth, and CRM.

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by YannigRoth

Les créations de l’IA méritent-elles une protection par droit d’auteur ?

Hier soir, j’ai eu le plaisir de participer à la première de Bistro Tech, un nouveau talk show francophone sur la tech européenne, animé par Terry Michel. Nous nous sommes retrouvés aux portes de Station F pour un premier live diffusé sur Linkedin tous les mardis soir à 18h30.

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by YannigRoth

Notre livre #TechMarketingLeaders “Quand les Startup & Licornes réinventent le marketing” dispo en pré-commande

Comment mettre en place une stratégie marketing efficace en utilisant tous les outils les plus à la pointe aujourd’hui ? Comment recruter une équipe de haut niveau pour la mettre en place ? Quelles sont les best practices dans les scale-up, licornes, start-up les plus à la pointe aujourd’hui ? Quel est l’avenir du marketing à l’ère de l’IA ?

C’est à toutes ces questions et beaucoup d’autres encore que Geoffrey Vion, VP Marketing de Contentsquare, Jordan Chenevier, CEO de Bulldozer, Aurélie Fliedel, CMO de la mutuelle Alan et moi-même répondons dans cet ouvrage qui aborde toutes les problématiques du marketing aujourd’hui. Un livre qu’on a écrit en quelques mois avec une trentaine de CMO de la tech française.

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by YannigRoth

Wisdom for entrepreneurs: The main causes of personal failure, according to Napoleon Hill

I am passionate about self development, and it is particularly relevant now that, as an entrepreneur, I am responsible of my own success. Remember how I shared Benjamin Franklin’s routine (1909)? I am even ore interested by words of wisdom coming from the past, detached from the modern world and its sense of immediacy.

Earlier this year, I cycled through Cambodia by myself, from one WILD to another, and I had ample time to read and reflect on Napoleon Hill’s « 13 Keys To Success – 13 Steps to Personal Achievement » I found at a Phnom Penh book store. It was published in the 1990’s but contains lifelong ideas from the author, who advised President Roosevelt from 1933 to 1936 and died in 1970 after decades of dispensing his thoughts to millions across the globe.

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by YannigRoth

Can responsible sports sponsoring increase brand equity? Help a student find out (take his survey)

Many years ago, I started this blog to write about cycling and sports sponsoring. It was my passion, in in some way still is. I have written about charity sports sponsoring or a Breton cycling team’s sponsors in 2009, or about one of my students’ masters thesis about female sports in 2015, or Sunweb’s “indefinite” cycling sponsoring agreement in 2018 (it lasted a couple of years only).

I have been less active in past years, especially on this blog, which receives less attention than in my years as a curious, avid student & cyclist. WordPress blogs are for boomers anyway, right? Anyway, I recently got referred to a very smart student who is investigating the cycling industry – especially the notion of sponsoring.

His name is Skylar Ross, he’s a master’s student at ESCE in Paris, and he’s majoring in international marketing, conducting his thesis investigation on brand equity, loyalty and effective Corporate Social Responsibility (CSR) initiatives within professional road cycling teams.

I’m publishing this post to support him. With a passion for the sport and industry, I encourage all cycling fans and supporters who read me to take 5 minutes to answer his survey.

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by YannigRoth

Why we are launching HIRONDO, the global expert network for marketing (and more)

About 20 months ago, I started freelancing as a fractional and part-time CMO, marketing director, marketer… whatever you call it. My first gig at Optee was full-time and lasted 6 months, the next year I worked in 2 companies part-time, IMPACT+ for 6 months and Driveco for 10 months, and today I work at The Keepers, part-time.

In all those cases, my clients had big goals, limited manpower, little marketing expertise, no one to lead marketing strategically internally, and -as always- lots of lots needs. This is where I came in.

Since I cannot deliver on 100% of marketing myself, I have surrounded myself with trusted experts in CRM, RevOps, design, brand, content, events… with whom I was able to help my clients get where they needed to be. This is how Hirondo, your company’s most reliable marketing partner, started.

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